When you have complete freedom to transform content into images, it is an absolute pleasure.
And if the video also serves to help a study that seeks to solve the causes of cognitive deterioration, even more so. That is what the PENSA study aims to achieve.
Faced with a sensitive theme, we wanted to propose a poetic and symbolic universe, with dreamlike overtones that reflect the depth of our mind. At the same time we applied a cheerful and varied color palette to bring optimism to such a sensitive problem. And because the objective is to find participants who help find solutions.