Optimize stock control, manage invoices, balance the treasury and maximize pharmacy margins. And all thanks to a financial software called Burofarma.
This is what we had to explain to pharmacists, a public not particularly receptive to digital tools and without training in this field.
To show that the product could improve pharmacy management, rather than explain the characteristics of the service, we made 4 videos focused on the experience of the pharmacist himself and how this software could help solve the aspects that didn’t work in his day-to-day life.